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Web design, SEO, and small business strategy — written by a practitioner with 20 years of experience. Long-form, no filler, newest first.
Article · Marketing · June 21, 2026
Storytelling, Word of Mouth, and the Relationships Marketing Can't Replace
Channels and algorithms change, but people still decide what to trust based on other people — and remember it through story. Why word of mouth and relationships outlast every marketing tactic.
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Article · Articles · June 12, 2026
Why We Built Our Website This Way
Most developer showcases turn into demo reels. Here's why this one didn't — and why client sites aren't built the same way.
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Article · Articles · June 5, 2026
Twenty Years In: How IWD Is Reinventing Itself
After two decades of building other people's web presence, IWD is building its own — and asking harder questions about what a website is actually supposed to do.
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