Knowledge, perspective & craft
Where serious web professionals come to think.
Insights, techniques, and opinions from twenty years in the industry. No filler. No listicles. Just the work.
Articles — Featured
Storytelling, Word of Mouth, and the Relationships Marketing Can't Replace
Channels and algorithms change, but people still decide what to trust based on other people — and remember it through story. Why word of mouth and relationships outlast every marketing tactic.
Read the article →
Code Example · JavaScript & Motion
Scroll-Reveal on View, the Right Way
Fade and slide elements in as they scroll into view with IntersectionObserver — reveal-once, off the main thread, and with a prefers-reduced-motion fallback. HTML, CSS, and JS.
View the example →Tool · Color & Accessibility
Color Palette Generator
Pick a base color and harmony rule to build a five-color palette, lock favorites, reshuffle, and copy it out as CSS variables.
Open the tool →Web Dev & Design
Tips & Tricks
The small decisions that actually matter, pulled from real client work, not theory.
Web Dev & Design
Code Examples
Working CSS and JavaScript, with the reasoning behind every choice, not just the snippet.
Web Dev & Design
Tools
Free calculators, checkers, and utilities for web work — built to use, not just read about.