Our Work

The Situation

The owner already ran a successful event center. She saw a real gap in the wedding industry — no good way for brides, vendors, and wedding planners to find each other, coordinate, or track the details that make a wedding actually work. She came to us with a vision for a platform that could serve all three groups at once, with tools tailored to each.

What We Built

The design and toolsets came together quickly. The harder problem was the architecture: three distinct user types who needed to share some information while keeping other data completely separate — all tied to membership tiers and payment processing, and all of it had to be manageable by a non-technical client.

We solved it. The result is a platform where brides can plan every aspect of their wedding for free, vendors can connect with qualified leads, and planners can manage their full roster in one place.

The Situation

We've worked with Spotlight Bridal for nearly 15 years. When the owner first came to us, he had a website — it just wasn't doing anything for him. No conversions. No traction. He knew it wasn't working but didn't know why.

What We Built

We built an elegant portfolio-style site that puts the product front and center. To drive conversions, we designed strategic calls-to-action throughout and added heat mapping so we could see exactly where users spent their time and where the contact form was losing them. When the data told us something wasn't working, we fixed it.

We also built out a blog, resource center, and community page to strengthen local SEO — and it worked. Traffic increased by more than 300%, and conversion rates improved significantly.

The biggest technical challenge was the client's existing setup: he'd been using a third-party plugin to feed his entire product catalog into the site, and the weight of it made the site nearly unusable. We removed it, rebuilt the image pipeline with properly optimized local assets, and the performance problem disappeared.