A hand-coded custom design — not a theme, not a page builder — running on WordPress so you own and manage it.
Standard Tier
The difference is in how it’s built. This isn’t a theme with your logo dropped in, and it isn’t a page builder stacking pre-made blocks. It’s a custom design, hand-coded, running on WordPress so you can manage it yourself once it’s live.
That’s the Standard tier — the right fit for most Grand Rapids businesses and organizations that need a site they can actually own: update the copy, swap a photo, add a page, without calling a developer every time something changes.
Discovery & strategy
A planning session to understand your business, your customers, and what the site actually has to accomplish.
Custom design
Built to your brand — not a template with your logo dropped in, and not a page builder stacking pre-made blocks.
Clean development
Full hand-coded development with maintainable code, running on WordPress so you can manage it yourself.
On-page SEO foundation
Titles, meta, schema, and page speed set up right from the start — the groundwork search engines look for.
Mobile-first & responsive
Looks and performs correctly on every device, from a 27-inch monitor to a phone at arm’s length.
Contact form setup
Configured, tested, and confirmed delivering — so leads reach your inbox from day one.
CMS training
We walk you through managing your own content: update copy, swap a photo, add a page, no developer required.
Launch & post-launch QA
We stay with you through go-live and the checks that follow — nothing left half-finished.
Scope is set by the complexity of the project, not a page-count formula. A focused site with straightforward content sits at the simpler end. A site with custom functionality, multiple content types, or more design complexity sits further along. Either way, you’ll know exactly where you fall before any work begins — not after.
If your business needs a strong, professional web presence and the ability to keep it updated yourself, this is the tier built for you. It’s the same foundation — custom design, clean code, real SEO groundwork — that every web design and development project at IWD starts from.
Not sure yet whether Standard or Premium is the right call? That’s exactly what the Consulting Audit is for.
No pressure. No questionnaire.
Tell us about your business and your goals. We’ll tell you honestly where you land — and what a custom site can do for you.
Start with a ConversationQuestions & Answers
Neither. The Standard tier is a custom-built WordPress site: clean, hand-coded, and designed around your business. See our portfolio for examples.
WordPress lets you edit your own pages and posts without code, and it is widely supported, so you are never tied to one developer. It is the right fit when you want a professional site you can keep current yourself.
You do. The site, the domain, and the content are yours, and we build everything to be handed off cleanly. If you are weighing options, a consulting audit will help you choose.