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Long-form writing on the craft and business of the web — newest first.

A storefront conversation — word of mouth and relationships as marketing

Article · Marketing · June 21, 2026

Storytelling, Word of Mouth, and the Relationships Marketing Can't Replace

Channels and algorithms change, but people still decide what to trust based on other people — and remember it through story. Why word of mouth and relationships outlast every marketing tactic.

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The word Innovate in serif type glowing teal against a dark starfield background

Article · Articles · June 12, 2026

Why We Built Our Website This Way

Most developer showcases turn into demo reels. Here's why this one didn't — and why client sites aren't built the same way.

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Twenty Years In — Innovate Web Development reinvents itself

Article · Articles · June 5, 2026

Twenty Years In: How IWD Is Reinventing Itself

After two decades of building other people's web presence, IWD is building its own — and asking harder questions about what a website is actually supposed to do.

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More to Come

New articles are published regularly.